Zune device never finishes updating

Just ahead of the holidays, the Zune 3.1 update is now up for grabs.According to Microsoft, Zune users will be able to notice improvements in the firmware of devices, not only in terms of performance, but also when it comes down to Zune Social.

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The KB article doesn"t appear to state whether the Zune software on Windows will continue to play MP3 music the user owns.

However, the Zune software has always allowed media management without being signed into a Microsoft account, so there"s no reason to believe this will change.

Microsoft"s music strategy has shifted a number of times in recent years.

The company rebranded Zune as Xbox Music in 2012, then recently rebranded again to Groove Music.

If you installed version 2.5 of the Zune Software and you don’t live in the United States, this is what you see. After some digging around, I’ve found a quick and dirty, but effective, workaround anyone can use to restore the Marketplace back in the Zune software, until at least the Zune team realize there are people outside of the North American continent who share a passion for music too.