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I think a lot of that goes back to and when they wrote lots of risks that they didn’t want to write,” says Chesky.

But Chesky says today’s online model is much different because insurance agencies are more portable and can easily be set up inside of stores like Walmart or Overstock.

“The challenge Patrick [Byrne] is describing is getting more customers to shop buy.

We think of that as the last yard on the field that has to be navigated.” He doesn’t expect and Google will see a different result because he believes consumers want to go through the entire insurance purchasing experience at one time – not just get price indications through comparison websites and then be sent to another website or pick up the phone to finish the transaction.

They do, and they’re using them to gain visibility and get new customers.

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